Product Pictures are Powerful

Successful companies invest heavily in pictures for print and online advertising – Magazines, websites, and catalogs would not have the same impact without pictures. Imagine receiving a clothing catalog in your mailbox without any pictures of the items for sale… would you buy anything from it? What about an online advertisement that offers sports memorobilia for sale, but no pictures… would you buy from them? The point? People want to see what they are going to buy before they buy it.

With that said, your eBay listings for sale need to have a picture. Yes - it’s more hassle, more time, and more money, but it’s going to produce much more interest in your products! Buyers on eBay have an unlimited sea of choices for all types of products, making it a very competitive market for sellers. This means that sellers must make their items stand out and catch the roaming eyes of the buyers before they roam right on by. So, lesson #1: Make sure your listings have pictures! Now, moving on…

Most sellers and storeowners realize the power of pictures and have used them for their products. In order for items to be truly competitive, product pictures need to be what I call the “Three C’s”: Clear, Colorful, and Clutter-free. Images that are pixelated or blurry don’t give the buyer a good look at the item and appear unprofessional. Black-and-white photos are boring and do not communicate to the buyer as effectively as something in color. Products with distracting items in the background (or a background that is itself distracting) take the focus away from what you are trying to sell.

There are many other ways to make your eBay items stand out, but having a picture great picture is a good place to start.